Ancient myths continue to influence modern storytelling practices by providing foundational structures and archetypes that resonate with audiences. Elements such as the hero's journey, mythical creatures, and moral dilemmas remain prevalent in literature and films, echoing the narratives of ancient cultures. These stories often draw from universal themes such as courage, love, and struggle, connecting contemporary experiences with historical roots. By employing mythological frameworks, storytellers can engage audiences on a deeper level, promoting shared human experiences through familiar yet evolving narratives.