The importance of the Zapatista uprising in Mexico, which began in 1994, lies in its challenge to neoliberal policies and its call for indigenous rights and social justice. The uprising was led by the Zapatista Army of National Liberation (EZLN) in the southern state of Chiapas, becoming a symbol of resistance against economic inequality and government neglect. The movement highlighted issues related to land reform, indigenous autonomy, and the impact of globalization on marginalized communities. The Zapatistas employed innovative communication strategies through media and virtual networks, inspiring similar movements in other parts of the world. Their ongoing fight emphasizes issues of equity and dignity.