The impact of social media on fitness culture can be profound, shaping attitudes toward health and body image. Platforms like Instagram and TikTok allow for the sharing of workout routines, success stories, and fitness tips, inspiring followers to engage in physical activity. However, it can also propagate unrealistic body standards and comparisons, leading to negative self-perception. Influencers often promote specific products or trends, which may influence consumer behavior within fitness. Balancing these effects through realistic and healthy content can foster a more positive fitness culture and improve overall public health awareness.