Social media can significantly impact fitness motivation by providing a platform for sharing success stories and workout tips. Fitness influencers often inspire followers to pursue their own health goals. However, it can also contribute to comparison and unrealistic expectations, potentially leading to discouragement. The community aspect of social media, with groups and challenges, fosters accountability and support, which can drive individuals to remain committed to their fitness journeys. Ultimately, the influence depends on how individuals engage with content and the mindset they maintain while using these platforms.