The character Mickey Mouse was created by Walt Disney and Ub Iwerks. First appearing in the animated short film "Steamboat Willie" in 1928, Mickey quickly became an iconic figure representing the Disney brand. Walt Disney, the visionary behind the company, played a crucial role in Mickey's creation and development, turning him into a beloved character that symbolizes joy and childhood imagination. Mickey Mouse's influence extends into various forms of media and merchandise, making him a global cultural icon.