The San Fermín festival in Pamplona highlights cultural practices such as the famous Running of the Bulls, where participants run alongside bulls through the streets. This event showcases local traditions emphasizing courage and community spirit. The festival also features traditional music, dancing, and cooking, bringing people together to celebrate their shared heritage. Participants engage in wearing characteristic attire, including white clothing with red scarves, which adds to the festive atmosphere. Additionally, religious ceremonies honoring San Fermín, the patron saint of the city, underscore the festival's deep cultural roots and its significance to the local populace.