During the Día de los Muertos, flower offerings hold profound cultural significance. Marigolds, or cempasuchil, are particularly important as they are believed to guide the spirits of the deceased back to the living world. Families create vibrant altars adorned with flowers, photographs, and favorite foods of their loved ones to honor their memory. This practice represents the connection between life and death, emphasizing the importance of remembrance during the celebration. The colorful flower offerings are not only aesthetic but also serve as a vital element of the spiritual atmosphere of the festival.