During the International Kite Festival in India, people celebrate the art of kite flying while also marking regional cultural traditions. This vibrant event occurs around the time of Makar Sankranti and sees participants flying colorful kites in competitions. The festival encourages communal participation, leading to friendly rivalries as individuals attempt to cut down each other's kites in the sky. Additionally, people enjoy festive foods, music, and family gatherings, creating a joyful atmosphere that fosters connections among communities while showcasing India's rich cultural heritage.