Traditional costumes enhance the experience of the George Town Festival in Malaysia by showcasing the rich cultural diversity of the region. These vibrant attires, often worn during performances and parades, reflect the heritage of various ethnic communities, including Malay, Chinese, and Indian. Through traditional clothing, performers visually narrate local stories and legends, enriching the festival's performances with authenticity. The use of costumes fosters a sense of pride and appreciation for Malaysia's diverse cultural tapestry, making the festival more immersive and engaging.