Effective personal branding strategies for UPSC candidates include enhancing online presence through platforms like LinkedIn to connect with professionals and mentors. Building a strong foundation in soft skills is essential, including effective verbal and written communication. Additionally, maintaining an updated blog or social media presence where candidates can share insights on relevant topics can showcase their expertise and passion for public service. Networking at seminars and workshops allows aspirants to create connections that can benefit their career. Lastly, working on a polished résumé reflecting relevant experiences and achievements can significantly enhance a candidate's visibility.