Exam analytics inform candidates about performance improvement areas by analyzing their scores and answering patterns in mock tests and prior exams. By reviewing analytics, candidates can identify strengths and weaknesses, which allows for targeted focus in their study plans. For instance, consistent low scores in certain subjects indicate the need for additional practice or a change in study methods. Additionally, analytics can reveal time management issues, prompting candidates to adopt strategies to improve their efficiency. Utilizing such data-driven insights helps aspirants optimize their preparation, leading to better outcomes in the actual examination.