Aspirants can utilize social media effectively in their UPSC preparation by engaging with educational content and communities. Following reputable educators and coaching institutes on platforms like Instagram, YouTube, and Twitter can provide insights and study tips. Interaction through comments and discussion forums allows aspirants to clarify doubts and share resources. However, it is crucial to maintain a balanced approach to avoid distractions; setting limits on usage helps focus on genuine learning. Creating a dedicated study group on social media can also foster collaboration, motivation, and accountability among peers.