Betty Friedan was motivated by several factors that shaped her feminist ideals, particularly through her experiences as a suburban housewife. In her landmark book, "The Feminine Mystique", released in 1963, she articulated the dissatisfaction faced by many women in traditional roles. Observations of gender inequality and the stifling effects of societal expectations fueled her drive for change. Friedan's activism addressed issues concerning equal pay, reproductive rights, and women’s opportunities in the workplace. Her work laid the foundation for the modern women's rights movement, encouraging a generation to challenge the status quo.